Introduction

The emergence and growth of developing economies across all regions of the global market comes at a critical time for the document technology industry. Growth rates for traditional office copier, printer, and MFPs, once the staple of this market, continue to show signs of flat growth in unit placements and increased erosion of profit margins in developed markets. This is forcing vendors to find new sources of revenues and profits in an increasingly competitive market.

Latin America represents one of the largest growth opportunities for office document technology & services. GDP is growing 2 to 3 times faster than developed markets creating an environment that is ripe for new products and services. As companies continue to expand adding more devices to their technology fleets, a need will arise for more sophisticated workflow solutions and services. For vendors and service providers looking to diversify their product reach into alternative and lucrative global markets, Latin America is a prime target for profitable business growth over the next twenty years. 

However, this market has its own unique idiosyncrasies ranging from governmental regulations to purchasing requirements of customers. End-user behavior and buying patterns are unique in each of these regions and understanding these differences is critical for business growth. InfoTrends is launching an in-depth study entitled “Office Document Solutions & Services in Latin America,” to help office equipment vendors and suppliers understand the dynamics
of this emerging market and to identify the strategies necessary to be successful.

Project Objectives

Customer Insights

• Profile end customers
• Identify initiatives for improving productivity, access to information
• Understand buying process, decision makers
• Assess channel preferences and requirements
• Determine awareness and interest in solutions & managed services

Channel Insights

• Profile office technology and services distribution channels
• Identify strategic initiatives for growth
• Understand expectations for vendor support & relationships

Analysis & Project Deliverables

We will conduct extensive analysis of the desk research, personal interviews, and surveys to develop a comprehensive understanding of the opportunities and issues for solutions and services in Latin America. Clients will receive a combination of reports, presentation materials, and data for senior management, product managers, planners, and sales and marketing executives. These materials will include:

• Executive summary with key findings
• PowerPoint style document with bullets
• PowerPoint presentation with charts
• Market sizing forecast for software and services
• Data tabulations

Getting Started
For more information on the study, contact Scott Phinney at +1 781 616 2123 or via
e-mail at scott_phinney@infotrends.com. Early subscriber discounts are available until July 1, 2011.