Published: December 2014
Join John Shane as he discusses how this study will help identify the most likely markets for print from mobile devices, and identify what vendor actions could drive print from those devices for different potential users.
Evidence suggests that many users of smartphones and tablets wish to print from those devices, yet many currently are not. InfoTrends expects that different groups of users face different and multiple barriers to printing. In addition, vendors are currently unclear on which groups of users represent the largest untapped potential for print, and what those users need most to enable them to print.
This study investigates print-related attitudes, needs, and desires of mobile device users. The expectation is that mobile workers will have the need to print for work, and that will be investigated. There is also the expectation that users of mobile devices will also have a need or desire to print for personal reasons, and that will also be investigated. As such, this study will give relatively equal weight to both types of users, and there is the expectation that there will be substantial overlap. The study will explore that overlap (users printing for work and personal reasons), and will consider how factors like location and willingness to pay may differ depending upon the need.
The purpose of this research is to uncover the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people. The goal is to understand what each of those groups and other groups of people need in order to satisfy their desire to print from their mobile devices.
The study will look at attributes such as the needs, behaviors, and desires of business users vs. personal users who wish to print. Are business printers and personal printers very different? Do they experience different barriers?
Analysis & Project Deliverables
InfoTrends’ professional staff will perform an extensive analysis of the research to develop an understanding of the opportunities and issues surrounding mobile printing. Subscribers will receive:
For more information on the study, contact Scott Phinney at 781-616-2123 or e-mail firstname.lastname@example.org.