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Print on Demand: India


Introduction

The Indian market represents a huge growth opportunity for production digital print. With its large gross domestic product (GDP) and strong annual growth rates, India also benefits from a growing middle class, increasing literacy rates, and a strong printing tradition with a reputation for serving both domestic and international markets. Early indications are that there is a high level of interest in the value of digital print, so the question remains: What is the opportunity for production monochrome and color digital print in India? The country provides an important key to understanding the production digital print opportunity in Asia Pacific.

Project Objectives

  • The primary goal of this research is to uncover local market trends through interviews with top print service providers and distributors

Analysis & Project Deliverables

InfoTrends conducted desk research and in-depth interviews to develop a comprehensive understanding of the opportunities and issues in the Indian market.

The deliverables include:

  • A written report including Executive Summary with text, charts, and graphs addressing the findings of the study
  • PowerPoint slides containing results including desk research summary, interview results, key take-aways, and recommendations

Getting Started

For more information on the study, contact Scott Phinney at +1 781 616 2123 or
via e-mail at scott.phinney@infotrends.com.

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