Published: November 2013
Packaging and labels are critical to brand management for makers of consumer goods. Meeting the needs of brand owners is thus the core objective of package and label printing. In label printing, color digital printers are a growing alternate to conventional presses, while in folding cartons and flexible packaging, color digital printing is debuting as an option for printing short runs. Brand owners are welcoming—because they need to target markets precisely and to be lean in manufacturing and supply chains, short run digital printing is a great benefit.
Europe is the world’s modern, dynamic epicenter for print technology for packaging and label printing. Top suppliers of print presses, software, and supplies are based there. Europe is also home to dozens of national and regional markets, a big spur to short run package and label printing. Finally, Europe leads the world in packaging innovation, whether in response sustainability concerns, lean manufacturing needs, new shelf strategies, or other causes.
Packaging and the Brand Owner: Europe is a multi-client study that will reveal the opinions of brand owners there on many issues that affect label and packaging print purchases. This study will answer specific questions about brand owners’ thinking, including:
The broad goals of the study thus include:
Through this research, InfoTrends will obtain brand owners’ opinions about issues that affect market demand for color digital converting such as:
The report will also gather insights about brand owners from the converters who serve them:
Give quantitative insight brand owners’ opinions:
Provide qualitative insights also:
Analysis & Project Deliverables
This study will provide deep analysis of the Web survey, interviews, and desk research to deliver valuable insights into the needs of brand owners. It will help your company and your converters to sell to brand owners more effectively.
For more information on the study, contact Scott Phinney at 781-616-2123 or e-mail firstname.lastname@example.org.