Published: December 2013
The US office document industry signaled an increased focus on paper intensive industries in 2012 with many of the market leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print, paper intensive applications and workflows respectively. This is a reflection of the mature state of the document output market. Growth in this industry requires taking market share from competitors. However, mature markets also mean entrenched competitors often have long established distribution channels. As a result, taking share requires developing new ways to align strategy with distribution channels and to find new ways to segment the market.
In short, competitors in this industry must:
Vendors and channel businesses with a clear understanding of where page volumes are in decline, status quo or growing - by vertical industry and size of business establishment - will have a tactical advantage. They will be able to fine-tune their go-to-market strategies and target persistent page volume at the local channel territory level.
To enable this, InfoTrends will size and analyze the A3/A4 multifunction and single function hardware installed base (IB), print volume (PV) and pages captured by MPS contracts by Core Based Statistical Areas (CBSA), business sectors and size of business establishments.
Deliver a robust database tool that enables market segmentation, analysis and strategic planning.
Deliver a total U.S. forecast of installed base, page volume and pages managed by MPS contracts to provide market directional view.
Analysis & Project Deliverables
InfoTrends will perform an extensive analysis to develop an understanding of the page volume opportunity by CBSA, vertical industry, company size, and device segment.
Subscribers of the study will receive:
For more information on the study, contact Scott Phinney at 781-616-2123 or e-mail firstname.lastname@example.org.