The office document industry in Western Europe is showing an increased focus on paper-intensive industries with many of the market-leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. This is a reflection of the mature state of the document output market. Growth in this industry requires the capture of market share from competitors and the ability to fully engage in managed print services. However, mature markets also present the challenge of entrenched competitors with long-established distribution partners. As a result, capturing market share demands new ways of aligning strategy with distribution channels and exploiting innovative ways to segment markets and customers.
In short, to effectively compete and win share in this industry vendors are increasingly looking to:
Deliver a robust database tool that enables clients to segment markets, perform analysis, and develop strategic plans to maximise go-to-market effectiveness and sales activities.
The database tool will enable subscribers to segment and organize data at a granular level by page volume, installed base, and pages under management. The database will encompass colour and monochrome devices by personal, workgroup, departmental, and light production segments. Furthermore, users will be able to examine this data by NUTS 2 statistical area, vertical industry, and establishment size utilising an InfoTrends mapping application, robust pivot table features, and a heat map visualization of the underlying data.
Analysis & Project Deliverables
InfoTrends will perform an extensive analysis to develop an understanding of the page volume opportunity by NUTS 2 statistical area, vertical industry, company size, and device segment.
Subscribers of the study will receive:
All French, German and U.K. project deliverables will be published and delivered in September 2014.
The early subscriber discount is available through June 15, 2014. For more information on the study, contact Scott Phinney at 781-616-2123 or e-mail firstname.lastname@example.org.