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Who Buys Wide Format Printing?

Buyers of wide format graphics span a broad range of vertical industries, each with different needs. InfoTrends will examine purchasing and demand trends across five vertical industries. Those industries will be determined by early study subscribers. Markets under consideration for the study include advertising and marketing agencies, amusement/entertainment, education, events, financial services, healthcare, hospitality, manufacturing, non-profits, retail, and real estate. The research will evaluate the purchasing activities of each industry, including buyer selection, order frequency, and key influencers and decision-makers in the buying process.

Providers of digital wide format printing also cut across many markets, including commercial printers, sign shops, in-house printing operations, screen printers, reprographic shops, and copy shops. Many of these markets are converging, driving providers to pursue technology investments and new applications to gain a competitive edge. The study will uncover the strategies and actions providers are pursuing to drive growth and improve operations.

Project Objectives

This study will identify:

  • Market forces driving demand for wide format graphic applications
  • Wide format pricing trends
  • Wide format buyers criteria for selecting providers
  • Online ordering’s impact on wide format applications
  • Top purchasing criteria—e.g. turnaround times, run lengths, applications, sizes, substrates—for purchasing devices and selecting wide format providers
  • Wide format graphics role in a cross-media world and the implications of digital signage
  • Products and services that wide format providers require from equipment and supplies manufacturers to grow their wide format businesses

Analysis & Project Deliverables

Extensive analysis of desk research, interviews, and structured surveys will be used to meet study objectives and develop a comprehensive understanding of the opportunities and issues facing wide format providers.
Clients will receive:

  • An executive summary with key findings
  • PowerPoint presentations with charts for vertical industries studied and provider markets
  • Data tabulations

Getting Started

Sign up by January 31, 2015 and take advantage of early subscriber savings. For more information on the study, contact Scott Phinney at +1 781 616 2123 or
via e-mail at


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