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The Future of Digital Publishing in Enterprises

Bringing Mobility, Personalization, & Data to Corporate Publishing

      Listen Now

For more information, join Arianna Valentini as she discusses how this study will help with important planning decisions and business development initiatives on the future of digital publishing systems in the enterprise.


Enterprise publishing is going through profound changes as companies seek new ways to engage with their customers, employees, and business partners. Companies are embracing more data-driven, multi-channel, interactive communications across a variety of applications including custom magazines, annual reports, sales collateral, training materials, price lists, product information, proposals, and other documents.

InfoTrends believes there are substantial opportunities for technology vendors and media/production services providers to deliver more holistic digital publishing solutions to enterprise customers in key vertical markets. Enterprises are looking for vendors that can provide digital publishing systems and services to help drive higher customer satisfaction, brand consistency, regulatory compliance, and faster time to market.

We believe it is essential for technology vendors to have a deep understanding of enterprise customer requirements and to generate objective insights on the best practices and business impact that will help their customers make the case for digital publishing system investments.

This study is focused on the future of digital publishing systems in the enterprise across key vertical industries to help our clients with important planning decisions and business development initiatives.

Project Objectives

  • Identify critical challenges for enterprises moving to new publishing models
  • Examine business pain points and workflow automation around:
    • Content
    • Delivery
    • Interactivity
    • Analytics
  • Uncover “best practices” in successful multi-channel corporate publishing
  • Understand current spending and priorities for digital publishing technologies
  • Pinpoint key investment drivers by vertical industry
  • Generate independent data “proof points” to make credible claims to customers and prospects
  • Assess how enterprises acquire digital publishing technology and services
  • Profile key enterprise publishing applications and digital publishing channels (print, mobile, web, displays) and requirements

Analysis & Project Deliverables

InfoTrends will perform extensive analysis to understand the issues and opportunities surrounding digital publishing within enterprises.

Subscribers of the study will receive:

  • Written report detailing interviews, key findings, and recommendations
  • Management presentation (PowerPoint)
  • Data tabs and charts
  • Private webinar presentation with your team
  • On-site briefing (optional)

Getting Started

The early subscriber discount is available through August 15, 2014. For more information on the study, contact Matt O'Keefe at 781-616-2115 or e-mail


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