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Mobile Devices and the Photo Products Market Opportunity


Introduction

The U.S. photo products market continues to grow, and remains a bright spot in an imaging category that is maturing and changing by the day.

Many photo segment veterans and industry observers believe that the future success of these photo products will depend largely on the ability of consumers to easily curate, create, and order them on a mobile device. Consumers are not strangers to this concept. In fact, InfoTrends’ research shows that a significant number of photo product buyers have created items such as photo books using smartphones and tablets in the past 12 months. 

InfoTrends believes that the mobile photo output opportunity is a complex one. Current and future behaviors will likely vary by factors such as type of consumer, type of photographer, type of occasion, type of capture and display device, and type of photo product ordered.

Moreover, the size and scope of the opportunity must be looked at through a multi-channel printing and social/sharing lens. Vendors that can link evolving mobile photo sharing, storage and management behaviors back to print will be well-positioned to succeed.  

InfoTrends’ study will use a combination of research methods to uncover ways that savvy vendors can drive an increase in mobile photo product orders. It will also develop a market model that can be used to consider the revenue potential over the next 5 years. 

Project Objectives

This study will provide hardware, software, app and service providers with information to help them understand the evolving relationship between photo products and mobile devices. It will consider what vendors are successful (and why), examine current consumer behavior (with an emphasis on pain points and unmet needs), outline the future potential for mobile print through new market models, and offer recommendations for clients. 

Product categories to be included in the study include the following:

  • Cards
  • Books
  • Mouse pads
  • Mugs
  • Phone cases

Analysis & Project Deliverables

There will be extensive analysis of all research to develop a comprehensive understanding of the opportunities and issues. Clients will receive the following:

  • Executive summary (written report) detailing key findings with recommendations
  • PowerPoint summary of the study
  • Data cross-tabulations from the Web survey research for additional analysis of key market segments
  • Excel-based market size and forecast:
     - Number of consumers using mobile devices for creating / ordering photo products
     - Retail value of photo products

Getting Started

For more information on the study, contact Matt O'Keefe at 781-616-2115 or e-mail matt.okeefe@infotrends.com.

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