Mobile devices like smartphones and tablets have become a primary source of portable media from which we can obtain information and communicate with other people. While the mobile channel continues to evolve and grow, print and other traditional media platforms continue to be an important element of the media mix. These offline platforms can be used as a springboard for online engagement with the use of mobile technology.
Mobile-enabled magazine ads, brochures, postcards, out-of-home media, packaging, labels, t-shirts, and much more can be part of a blended approach to spur interaction and engagement in new and interesting ways. Through this approach, consumers can access valuable offers and have engaging experiences; marketers achieve greater measurability to track against their goals; and service providers have new value-added services they can offer around design, deployment, management, and reporting related to integrated campaigns & applications.
Statistics highlight just how pervasive mobile technology is in our day-to-day lives:
A new study from InfoTrends is designed to determine the importance of integrating mobile technology with print and other media types to activate, cultivate, and engage customers. When mobile technology is integrated with marketing, advertising, and media, it provides a clear call-to-action and an instant response mechanism to prompt consumer engagement. Even so, consumers are bombarded with a sea of marketing messages every day, and only the most relevant messages will stand out. This study explores what specifically drives consumers to interact with mobile codes, mobile messaging, and augmented reality, as well as critical success factors from marketers and service providers when conducting integrated mobile campaigns and applications.
This benchmark InfoTrends study explores the concept of offline-to-online engagement through integrating mobile with print and other media types from the perspective of consumers, marketers, print service providers, and technology providers. It highlights where the market is today, provide projections for the future, and deliver valuable insight about effectively integrating mobile technology with traditional media. The study will provide strategic information to help executives and business owners:
The study will:
This study provides an extensive analysis of the desk research, surveys, and personal interviews to provide a comprehensive understanding of the opportunities and issues impacting these markets. The research clearly defines challenges and opportunities when integrating mobile technology with print and other media types to drive offline-to-online engagement.
For more information or to sign up as a participant, contact Matt O’Keefe at +1 781 616 2115 e-mail firstname.lastname@example.org. Subscriber discounts are available through December 23, 2011.