# Pages: 100+
Publication Date: Quarterly
Service: On Demand Printing & Publishing
Region: North America & Europe

Introduction

As the Print On Demand market continues to grow, many new solution providers are entering the market. Vendors are facing shorter product lifecycles, frequent competitive pricing changes, and frequent software or new system enhancements. Changing market conditions require a quick competitive response to maintain market position. In addition, changing economic conditions have added another level of confusion to an already volatile market.

No other existing tracking service focuses on the Print On Demand market today, providing accurate and timely quarterly data. Detailed knowledge of the Print On Demand market and existing forecasting capabilities in this market enables InfoTrends/CAP Ventures to provide accurate tracking data with added value. InfoTrends has tracked and forecasted the copier, printer, fax, and multifunctional peripheral markets for years. We understand that the methodologies used in those mass-market product categories cannot be applied to the POD market. Each placement in POD is worth more, and in each of the POD categories the number of placements in total is much smaller, making precision and in-depth market knowledge a requirement.

In an effort to help vendors more accurately assess market growth and the results of changing competitive strategies, InfoTrends is introducing a quarterly Print On Demand Market Data Tracking Service.

Project Objectives

The primary objectives of this tracking service are to supply:

• Quarterly POD market placement and estimated equipment revenues by market segment and geographic region
• To assess quarterly market share by vendor
• To provide estimated placements for key products by model primarily for the U.S. and Western Europe (limited data provided for Rest of World)
• To provide equipment manufacturers and resellers with detailed market statistics and objective analysis for making critical marketing, product, and business
  strategy decisions
• To track data center printing and high-volume copying placements

Project Deliverables

InfoTrends' quarterly Print On Demand Market Data Tracking Service highlights regional Print On Demand and digital copying and printing market data, including market share for key vendors, unit placements, and revenue estimates. This data is a companion to InfoTrends' On Demand Printing & Publishing Consulting Service’s annual market forecast and analysis. As with the annual POD forecast, all the quarterly tracking data is gathered from vendors and verified through channels, suppliers, and end-user research.

The quarterly tracking program deliverables include:

• Quarterly placement activity: The quarterly results are provided first as an Excel file as the data becomes available and later integrated with a text document that summarizes the key developments of that quarter.
• Trend data: A quarterly report analyzes trends and summarizes market directions and dynamics, particularly in regard to user buying behavior.
• Ongoing communication: We support clients through ongoing discussions to interpret the data and understand the key takeaways for your planning initiatives.
• As is currently the case for clients of InfoTrends' On Demand services in the United States and Western Europe, a market forecast is provided once a year.

Getting Started

For more information on the study or to sign up as a participant, contact Keith LaVangie at +1 781 616 2100, ext. 132 or via e-mail at keith_lavangie@infotrends.com.