(Weymouth, MA) September, 15 2004... InfoTrends/CAP Ventures announced today the launch of a new service focused exclusively on the European digital photography market. The service is designed to deliver ongoing market analysis and research on all aspects of digital photography, including digital still cameras, photo printing, camera phones, and online photo services.

“In 2004, Europe is forecast to become the leading market for consumer digital cameras, capturing 35% of the worldwide digital camera market,” commented Mette Eriksen , a Senior Consultant for the Digital Photography Trends™ Europe service. “Vendors interested in staying ahead of the curve need market intelligence to make informed strategic decisions.”

The Digital Photography Trends™ Europe service is targeted toward vendors of digital camera and photo printing hardware, digital photography software, photofinishing services, imaging components, Internet and connectivity solutions, mobile imaging products, and print consumables, as well as others who are focussed on digital photography and related categories.

Clients receive year-round support for their marketing, product planning, product development, and short-term and long-term strategy development decisions. The service provides ongoing customised support throughout the year with daily, weekly, monthly, and annual deliverables, as well as 24-hour online access.

Mette Eriksen , Senior Consultant at InfoTrends/CAP Ventures, will provide coverage for the European service. Ms. Eriksen will be conducting research and analysis and will be responsible for the delivery of forecasts and industry reports. Most recently, she worked in the paper merchanting industry promoting digital paper to graphical printers for one of the United Kingdom ’s largest paper merchants. Prior to this, Ms. Eriksen sold photographic consumables, including large format inks and media, for Ilford Imaging. She has a background in photography and teaching and holds a B.A. Degree with honours in Graphic Design (Photography) from the University of Plymouth. Ms. Eriksen is a Qualified Teacher through TTA and holds a CIM Advanced Diploma in Marketing.

To learn more about InfoTrends/CAP Ventures’ Digital Photography Trends™ Europe service, please contact one of the account representatives listed below.

In Europe:
Jason Russell
Tel: +44 1582 400120
E-mail: jason_russell@infotrends.com

In the United States :
Matthew O’Keefe
Tel: 781-616-2100
E-mail: matthew_okeefe@infotrends.com

InfoTrends/CAP Ventures is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends/CAP Ventures is available on the Web at www.infotrendsresearch.com.

CONTACT: Matt O'Keefe, InfoTrends tel. 781-616-2100, fax 781-616-2121, 97 Libbey Industrial Parkway, Weymouth, MA 02189, matthew_okeefe@infotrends.com.