Providers Must Respond to Changing Market Needs to Remain Successful

(Weymouth, MA) March 19, 2008…In the world of graphic arts communications, buyers’ demands and expectations of print services providers are evolving. Although cost is still a very important metric of consideration, many are looking for more effective, multi-channel ways to communicate with their prospects and existing customers. These changes present new growth opportunities as well as challenges for print services providers as they expand their service offerings to meet the needs of the market.

InfoTrends is pleased to announce the release of a new study entitled, “The Future of Commercial Printing in the United States: Digital Technology Driving Change,” which provides a comprehensive understanding of the nature of the commercial print and print-for-pay markets. The study takes into account the full range of commercial printing establishments, from small quick printers to large commercial printers.

“The results of the study paint a picture of an evolving market that is adapting to the changing needs of customers in an Internet-driven world,” commented Jim Hamilton, Group Director at InfoTrends. “Most commercial print services providers are recognizing this transition and investing in a future that includes more digital printing and value-added services.”

When asked to describe their company’s annual investment plans for the coming year, respondents indicated that about a third of their investment dollars would be spent on digital print. The next highest category was software tools, which accounted for 18%. Respondents identified image personalization, Web-to-print, and multi-channel communications as the most likely software purchases in the next 12 months. The main reason respondents give for investing in capital equipment is to add new capabilities and value-added services.

“We also looked at the speed and nature of the migration to digital printing,” continued Hamilton. “Not surprisingly, respondents expect digital print income to overtake conventional print income in the next two years.” The top three categories in which respondents expect to see significant growth in average monthly print volume are full color digital printing, super-wide format printing, and wide format printing.

The complete study is available immediately for purchase. For more information about the study or to make a purchase, contact Jennifer Skerrett at +1 781 616 2100 ext. 111 or jennifer_skerrett@infotrends.com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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