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New Report Indicates “Green” is a Top Priority among IT Decision Makers in Western Europe


(Weymouth, MA) August 8, 2011…InfoTrends is pleased to announce the availability of Market Pulse: Western Europe a new research report tracking the attitudes and purchase behaviors of IT decision makers in Western Europe.  The new report shows that over two-thirds of respondents consider “green” initiatives a top priority for their organizations.

“Vendors and suppliers of environmentally responsible equipment, supplies, and services should aggressively promote their initiatives because environmental consciousness is an important consideration for many organizations,” commented Jon Reardon, Group Director at InfoTrends.

Figure 1: How important are “green” initiatives to your organization?

When asked about important environmental issues, respondents most commonly cited the use of recycled/certified paper. “Paper manufacturers should take note of this and ensure that their packages are clearly labeled with any environmental certifications since these certifications may influence the buying decision.”

Figure 2: Which of the following environmental initiatives are important to your company?

Market Pulse: Western Europe is part of the Market Pulse Report Series. The research profiles IT decision-makers from 24 countries in 7 key regions to identify areas of opportunity and growth for hardware, software, and supplies products and services. 150 IT decision-makers from each of the identified countries are asked questions focused on current hardware mix, future purchase plans, paper volumes, supplies usage and preferences, new software and services initiatives, as well as hot button topics such as mobile technology and green. The results of the research will assist office document technology vendors and suppliers in developing targeted go-to-market strategies.

Market Pulse covers the following regions and countries:

  • Asia Pacific – China, India, Indonesia, South Korea, Australia, Singapore, Malaysia, & New Zealand
  • BRIC – Brazil, Russia, India, & China
  • Central & Eastern Europe – Poland, Czech Republic, Russia, & Hungry
  • Latin America – Mexico, Brazil, & Argentina
  • Middle East & Africa – Turkey, South Africa, & Israel
  • North America – U.S., Canada, & Mexico
  • Western Europe – UK, France, Germany, & Italy

Market Pulse can be purchased as a series or as individual reports. Each regional package includes a detailed report identifying the key findings, opportunities, and recommendations, a set of PowerPoint charts for the region and individual countries, as well as data tabulations for the region.

Reports are now available for BRICCentral & Eastern EuropeNorth America, and Western Europe. Latin America will be published in early August with Asia-Pacific and Middle East & Africa being released in early Q4.

For more information on Market Pulse or to sign up as a subscriber, contact Scott Phinney at +1 781 616 2100 ext. 123 or e-mail scott_phinney@infotrends.com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2011 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent.

For media inquiries contact Allison Jones at +1 781 616 2100 ext. 208 or allison_jones@infotrends.com. 

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