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InfoTrends Report Identifies Mobility as Top Priority for New Initiatives and Spending by IT Executives

(Weymouth, MA) November 7, 2011…The rapid ascendency of mobile devices, networks, software, and services is having a profound impact on business processes and IT operations. Mobility is changing customer and employee expectations, creating security issues, as well as dramatically affecting IT priorities and resources. A new research study by InfoTrends entitled Mobile Business Initiatives and Obstacles examines the impact of mobility on businesses from the perspective of the end-user providing a strategic roadmap to vendors and service providers looking to capitalize on the mobility evolution. 

InfoTrends asked respondents to select their top three IT initiatives. Overall, respondents most frequently cited mobility as their top initiative followed closely by security.

Top IT Initiatives

InfoTrends believes the importance placed on security is closely related to mobility in terms of being an essential part of a mobile initiative. In fact, when respondents were asked to identify the top obstacles to rolling out mobile initiatives, security was cited as the top challenge.
Companies also expect to spend a large, growing portion of their IT budget on mobility.

Companies reported they are spending 21% of their IT and communications budget on mobility, and that they expect the portion to reach 37% over the next three years—a 60% increase. InfoTrends defined mobility to include all mobile devices, software, support, and usage fees. Of that spending, respondents estimated that 30% of their mobile-related spending is on devices, 27% for services/usage, 27% for software, and 17% for support.

“Companies are transforming their employee, customer, and supplier-facing business processes around mobile technology,” commented Jeff Hayes President of InfoTrends. “However, many companies are struggling with mobile security, mobile device management, and mobile application development and integration. There are huge opportunities for technology vendors and integrators to help customers mobilize their business processes.”

InfoTrends new research report Mobile Business Initiatives and Obstacles provides perspectives on mobility priorities and concerns based on interviews with over 450 IT executives, business line managers, analysts, and other managers that influence or make decisions regarding mobility initiatives. The research includes an in-depth report highlighting the key trends, a PowerPoint presentation summarizing the survey results, as well as data tabs. The data tabs can be sorted by vertical industry, company size, and type of respondent to allow companies to pinpoint the areas with the most opportunity.

The report is available immediately for purchase. For more information visit InfoTrends’ online store or contact Alison Hipp at +1 781 616 2126 or email

Key findings from the study will be presented by Jeff Hayes at the upcoming M3 Mobility Exchange in San Diego, CA November 29th-December 1st. To learn more about the event visit

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright 2011 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent.

For media inquiries contact Allison Jones at +1 781 616 2100 ext. 208 or 


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