(Weymouth, MA) May 23, 2012…Quick response (QR) codes are the most recognized type of mobile code due to their prominent use in marketing, advertising, and media versus other mobile codes. Although awareness and adoption of mobile codes is growing, there are a number of challenges associated with mobile code interaction related to phone functionality and mobile application availability. In conjunction with the Flemish Innovation Center for Graphic Communication (VIGC), InfoTrends has launched How to Be Successful with QR Codes in order to understand QR code usage among consumers, QR code adoption of marketers and QR code experiences of print service providers.
“The biggest issue with QR codes today is that they are not always scannable,” said Eddy Hagen, director of VIGC. “To a large extent, those issues can be avoided by using proper guidelines that we have developed based on our tests. Another big issue is that many QR codes link to websites which are not mobile optimized, presenting a bad user experience.”
How to be Successful with QR Codes provides print/marketing service providers, marketing departments, or any organization that wants to create professional QR codes with a comprehensive, third party analysis of QR code implementation. It provides a technical tips and tricks tutorial, including recommendations on resolution, color, size, and other best practices such as the need for mobile optimized sites and URL shorteners to track usage. It also offers to-the-point case studies of QR code campaigns as well as examples of poor QR placements versus nicely designed codes.
“This QR code guide is without doubt one of the most in-depth QR Codes Guides out there”, says Kaspar Roos, Associate Director with InfoTrends. “At InfoTrends we have a wealth of research knowledge on mobile codes and linking it with the technical expertise of the VIGC gives a unique, international flavored guide that helps companies across all sizes and industries jump on the QR code opportunity.”
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VIGC, the Flemish Innovation Center for Graphic Communication, is a member organization, located in Turnhout, Belgium. We provide information on new technologies to companies in the printing and publishing industry and assist them with practical advice. VIGC has a strong experience in testing, in developing test suites and test files, e.g. for color, PDF, EPUB. Additional information can be found on the Web at www.vigc.org.
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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