Podcast: CET Key Trends for 2016
Each year, InfoTrends’ analysts take some risks in deriving our annual Road Map. We think deeply about the year ahead, and then predict what we believe to be the pivotal trends that will shape the market. This podcast discusses ten key trends for the Customer Engagement Technologies market space that we have identified for 2016.
The Customer Engagement Technologies
The communication landscape is rapidly evolving. Digital channels such as mobile and social are becoming mainstream, print is becoming a premium channel, consumers are permanently online, and customers want to be engaged which raises the bar of customer expectations. In this new reality, enterprises need to establish an engagement strategy guiding the customer through their customer journey. Each touch point within this journey is faced with its own challenges whether it be getting the customer onboard, retaining the customer, increasing the customer value, or driving customer advocacy. At the same time, regulatory and corporate communications guidelines must be complied with.
Customer engagement technologies advisory service provide technology and best practices for enterprises to execute engagement strategies efficient and effectively and to increase the value of customers for the enterprise. InfoTrends’ “Customer Engagement Technologies” Consulting Service helps service bureaus, technology providers, and other key stakeholders to keep track of these market developments and to understand the impact this will have on their business.
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Service deliverables are designed to provide clients with timely and informative insights on current and future market trends and developments. Deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting. Click here to learn more about our deliverables.
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