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Digital Marketing & Media Trends


The Digital Marketing & Media Opportunity

Driven by increasingly-omnipresent Internet connectivity and the proliferation of powerful web-connected mobile devices, consumers and businesses are operating in the digital realm more than they ever have. People are fundamentally shifting the ways they communicate, search & discover, consume entertainment, and shop for products & services. This change in habits has is pushing key constituencies in the marketing and media industries to go through their own digital transformations:

  • Technology and services firms serving marketers, advertisers, and publishers have a substantial opportunity to help these organizations find success through their digital transformations, but they also need to be on the forefront of rapid market changes to ensure their clients succeed.
  • Marketers and advertisers now have to deal with a crowded landscape of digital channels—email, mobile, social, video, search, display, and more. They need to constantly monitor, measure, and optimize their programs to ensure they are meeting objectives and proving their value. Having the right organizational structures, skillsets, technologies, and business processes is critical to success.
  • While native online publishers are able to thrive in the digital economy, traditional publishers are dealing with legacy channels and processes while trying to find success through mobile apps, metered paywalls, eCommerce ventures, and other distribution & monetization tactics. They need to bridge the “digital divide” to thrive well into the future.

To help technology & services firms, marketers & advertisers, and publishers understand how to effectively harness the power of interconnected media to meet their business objectives in this dynamic and rapidly-evolving marketplace, InfoTrends offers its Digital Marketing & Media Trends (DMM) Consulting Service. InfoTrends’ DMM service provides insight and research on topics of critical importance to key constituencies in the marketing and media industries:

  • Marketing Process Optimization: Marketing organizations are transforming their structures, skills, and best practices to support real-time, dynamic programs that evolve over time to have maximum impact. The DMM service uncovers approaches that leading marketers are using to be agile, data-driven, and effective.
  • Customer Experience Personalization: Customers now expect that companies they do business with listen, engage, and deliver experiences that are specifically tailored to their needs and interests. The DMM service details how marketers can deliver personalized customer experiences across all channels.
  • Content Delivery & Monetization: The digital revolution has drastically changed how publishers not only deliver their content across multiple channels, but also how they make money doing so. The DMM service explores strategies and tactics publishers are using to thrive in the new digital content economy.

For each of these topics, InfoTrends provides independent perspectives on the technology and services landscape, helping you understand who the market leaders and emergent players are that you need to be working with.

Deliverables

Deliverables from the DMM service provide clients with timely, informative insights on trends and developments within the digital marketing and media industries. These deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting. Click here to learn more about our deliverables and how they fit with our tiered service plans.

Inquiry & Consultation

Clients of the DMM service can benefit from ongoing and direct access to our staff of experts that are able to provide timely answers to your inquiries, engage in market discussions, and provide consultation on a variety of levels. A comprehensive understanding of your industry enables our team to provide customized, actionable information and advice to help you meet your business objectives. Inquiries and consultation can be used to:

  • Discuss market developments
  • Assist with strategic planning and product development
  • Identify potential business partners
  • Understand the competitive landscape
  • Interpret research

Expert Consultants & Researchers

Our consultants serve as an extension of your management, marketing, business development, and research teams by providing knowledge and advice geared to your specific challenges and goals. Meet the team.

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