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Digital Photography Trends - U.S.


The Digital Photography Opportunity

Recent InfoTrends forecasts show worldwide consumer digital camera market growth continuing at a modest rate through 2012. As revenues peak, however, many manufacturers will face challenging years as they look for ways to increase profitability and sustain income.

InfoTrends’ Digital Photography Trends (DPT) - U.S. service offers you the ongoing market advice and analysis you need to make short- and long-term strategy decisions for your company. This service explores the entire consumer imaging landscape, including digital still cameras, digital video, and consumer usage and behavior. The digital still camera market is closely examined through segmenting target audiences and camera features, and the service covers the point and shoot and the consumer digital SLR markets. Important technical features such as sensor resolution are closely tracked and forecasted. In addition, professional photographer behaviors and profiles are monitored through surveys.

New opportunities in hardware, software, and services will enable manufacturers to sustain a profitable business, provided they are able to leverage new technologies, respond to consumer needs, and subsequently create the right products for the right people. In addition to providing detailed market data and information on the digital still camera market, the DPT service examines topics like the evolution of video as part of the consumer imaging and content market, the migration of imaging into the larger connected home, and the impact of photo software and related applications.

This service features:

  • A continuous flow of information provided through forecasts, end user studies, and other research reports
  • Quarterly tracking reports and continuous industry news
  • Ongoing inquiry and consulting to guide your business planning

Deliverables

DPT deliverables are designed to provide clients with timely and informative insights on current and future market trends and developments. Deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting. Click here to learn more about our deliverables.

Inquiry & Consultation

You will benefit from ongoing and direct access to our staff of experts, who are able to answer inquires, engage in market discussions, and provide consultation. A comprehensive understanding of your industry enables our team to provide customized, actionable information and advice for your individual business needs. Inquiries and consultation can be used to:

  • Provide custom cuts of our forecast data
  • Identify potential business partners
  • Discuss industry developments
  • Interpret research
  • Understand the competitive landscape
  • Assist with strategic planning
  • Support presentation and business planning

Expert Consultants & Researchers

Our consultants serve as an extension of your management, marketing, and research teams by providing knowledge and advice geared to your specific challenges and goals. Meet the team.

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