Guidance for Photo Equipment/Technology Vendors and Photo Print Service Providers

The mission of InfoTrends’ Photo Business Development Strategies Service is to provide photo equipment/technology vendors and their photo print service providers with practical advice and tools for marketing and selling specialty photo products in the consumer, B2B and professional photo services space. Photo service providers face a host of issues as they confront today’s changing market dynamics. Photo products such as cards, booklets, calendars, photo books, posters, collage prints, canvas prints, and related merchandise items have demonstrated some of the highest compound annual growth rates in the industry, and there is tremendous opportunity for all industry participants to capture a piece of this growing pie. However, getting into the business from scratch or adapting an existing photofinishing business to fit a new business model can be very challenging:

Print and marketing service providers have to consider:

• Who is my company’s primary customer?
• What types of products should I be offering?
• How do I market my services effectively?
• What are my equipment and finishing needs?
• What are my technology infrastructure and photo workflow/photo management needs?
• How do I compete with existing market participants?
• What are the best practices in the photo space?

Pro / commercial photo labs have to consider:

• How do I respond to the increasingly sophisticated needs of my client base?
• How do I become my clients’ business partner?
• What types of ancillary markets should I be offering my services to?
• What should my current product line look like?
• What new technologies should I be looking at or considering purchasing?

Photo retailers have to consider:

• Should I be catering to the business and/or pro market as well as the consumer space?
• How do I aggressively promote my services to both consumers and to other markets?
• How do I build awareness and customer loyalty?
• How do I manage both a retail and net-to-retail strategy?
• Should partnerships be formed with content providers to drive volume?

InfoTrends’ Photo BDS service is designed to provide “how to” guidance for new service providers that want to effectively go after the photo products and photo publishing opportunity, and offers existing photo service providers the tools they need to enhance their businesses.

Deliverables

A subscription to this service includes rights to distribute all content to your customer base. InfoTrends will work closely with each client to develop a customized content delivery schedule to ensure that InfoTrends content is effectively integrated into any existing business development programs. Deliverables range from strategic assessments and analysis reports to Webinars and case studies.

Client-Driven Inquiry & Consultation

You will benefit from ongoing and direct access to our staff of experts to answer inquiries, engage in business development discussions, and provide consultation. Inquiry and consultation can be used for:

• Discussing industry developments
• Interpreting deliverables
• Creating marketing collateral and launching a successful business development program

Expert Consultants & Researchers

Our consultants serve as an extension of your management, marketing, and research teams by providing knowledge and advice geared to your specific challenges and goals. Meet the team.