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Advisory Services

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Channel Strategy Service

InfoTrends Channel Strategy Service assists equipment and software vendors with practical advice and tools for assessing and expanding their channel presence.

  • Determine the sales sites and offerings of competitors by location
  • Identify channel acquisitions for market expansion
  • Create a targeted territory for your sales and services teams

At the core of InfoTrends’ Channel Strategy Service is the company’s proprietary channel mapping database. The database allows InfoTrends analysts to extensively profile the channel using key attributes such as channel type, products, services, primary markets, and business firmographics. The results provide service clients with customized channel assessments and recommendations.

Deliverables & Inquiry

Year-round service deliverables and inquiry access provides clients with timely and informative insights on current and future market trends and developments.

Deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting.  Click here to learn more about our deliverables.

You will benefit from ongoing and direct access to our staff of experts, who are able to answer inquires, engage in market discussions, and provide consultation. A comprehensive understanding of your industry enables our team to provide customized, actionable information and advice for your individual business needs. Inquiries and consultation can be used to:

  • Provide custom cuts of our channel mapping database
  • Identify potential business partners
  • Discuss industry developments
  • Interpret research
  • Understand the competitive landscape
  • Assist with strategic planning
  • Support presentation and business planning

Expert Consultants & Researchers

Our consultants serve as an extension of your management, marketing, and research teams by providing knowledge and advice geared to your specific challenges and goals. Meet the team.



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