This course provides an overview of the customized communications market. It outlines the industry trends and the opportunities available for print and marketing service providers who are currently offering, or looking to offer, their clients new value added services associated with customized communications.

You’ll learn:

• What customized communications are and the trends that are driving the graphic communications industry toward more customized communications
• The various market segments that fall under the customized communications umbrella
• The value of customized communications for:
  • Print & marketing service providers
  • Marketing professionals
  • Consumers
• The opportunities customized communications provide for the print & marketing service provider
• Key solution vendors offering customized communications solutions

Approximate time: 45-60 minutes

Entry-level variable data print is the first step toward offering your clients more value-added products and services. This course defines entry-level variable data, provides an overview of the entry-level variable data print market, and explores the opportunities it provides for print and marketing service providers.

You’ll learn:

• The definition of entry-level variable data print and the trends that are driving this market
• The value of entry-level variable data print for:
  • Print & marketing service providers
  • Marketing professionals
  • Consumers
• The key elements required to create a successful entry-level variable data print campaign
• How an entry-level variable data print campaign is executed
• Key solution vendors for entry-level variable data print
• The opportunities entry-level variable data print provides for the print & marketing service provider

Approximate time: 45-60 minutes

Web-to-print solutions provide a multitude of benefits for both the print service provider and their clients. This course focuses on Web-enabled solutions, the trends that are driving them, and the opportunities this presents for print and marketing service providers.

You’ll learn:

• The definition of Web-to-print and the trends that are driving this market
• The value of Web-to-print for:
  • Print & marketing service providers
  • Marketing professionals
  • Consumers
• The key elements required to create a successful Web-to-print campaign
• How a Web-to-print solution is executed
• Key solution vendors for Web-to-print
• The opportunities Web-to-print provides for the print & marketing service provider

Approximate time: 45-60 minutes

Advanced variable data print goes beyond simple personalization and mail merge. This course provides an overview of the advanced variable data print market. We start by defining what advanced variable data is and the opportunities it provides for print and marketing service providers.

You’ll learn:

• The definition of advanced variable data print and the trends that are driving this market
• The value of advanced variable data print for:
  • Print & marketing service providers
  • Marketing professionals
  • Consumers
• The key elements required to create a successful advanced variable data print campaign
• How an advanced variable data print campaign is executed
• Key solution vendors for advanced variable data print
• The opportunities advanced variable data print provides for the print & marketing service provider

Approximate time: 45-60 minutes

TransPromo communications provide promising new vehicles for direct marketers that need an innovative way to reach consumers. For print service providers, TransPromo communications mean new revenue opportunities. This course provides an overview of the TransPromo communications market and discusses the trends and opportunities for print and marketing service providers.

You’ll learn:

• The definition of TransPromo communications and the trends that are driving it
• The value of TransPromo communications for:
  • Print & marketing service providers
  • Marketing professionals
  • Consumers
• The key elements required to create a successful TransPromo communications campaign
• How a TransPromo communications campaign is executed
• Key solution vendors for TransPromo communications
• The opportunities TransPromo communications provides for the print & marketing service provider

Approximate time: 45-60 minutes

Multi-channel communications provide tremendous value to marketers and an opportunity for better client relationships and new revenue streams for print and marketing service providers. This course provides an overview of the Multi-channel communications market, the trends that are driving this market, and the opportunities it provides for print and marketing service providers.

You’ll learn:

• The definition of Multi-channel communications and the trends that are driving this market
• The value of Multi-channel communications for:
  • Print & marketing service providers
  • Marketing professionals
  • Consumers
• The key elements required to create a successful Multi-channel communications campaign
• How a Multi-channel communications campaign is executed
• Key solution vendors for Multi-channel communications
• The opportunities Multi-channel communications provides for the print & marketing service provider

Approximate time: 45-60 minutes

Selling Customized Communications requires identifying the right target audience, speaking their language, and establishing you and your company as the ideal solution provider for your customers to partner with. This course provide a “how to” solution selling approach to Customized Communications.

You’ll learn:

• Some new strategies for intelligent prospecting
• How to identify and gain access to the right audience
• How to recognize and speak to the needs of the marketing professional
• How to articulate the value of customized communications and recommend a solution
• The key strategies associated with solution selling
• How to position your organization as a valued solution partner

Approximate time: 45-60 minutes