About Keypoint Intelligence

Buyers Lab + InfoTrends = Keypoint Intelligence


eypoint Intelligence is a one-stop shop for the digital imaging industry. With our unparalleled tools and unmatched depth of knowledge, Keypoint Intelligence cuts through the noise of data to offer clients the unbiased insights and responsive tools they need in those mission-critical moments that define their products and empower their sales.

What’s in a Name?

KEYPOINT expresses the key insights and pointed information coming together to give our customers an unrivaled set of tools for success.

INTELLIGENCE refers to the quality and usefulness of the essential information we provide, which our customers can rely upon to shape their plans and empower their sales.


Our logo represents the keen insights that are revealed when two thorough and thoughtful companies come together.

Where they overlap is the “Keypoint” – the deep and actionable information you simply can’t find anywhere else.

Clarity Is Confidence.


he best decisions are informed decisions, and only Keypoint Intelligence provides the clarity you need to make every decision with confidence.

We go deep beyond the surface—transforming data into intelligence, testing into tools, analysis into advantage, knowledge into nimbleness.

We give you an unvarnished view of the market and your place in it, providing the candid insights and highly responsive tools you need to succeed every step of the way.

Having a clear understanding of where you stand can make the difference between gaining ground and losing position.

When you work with Keypoint Intelligence, you work with clarity.
And clarity is confidence.

Clarity is confidence

Watch video

Our History

Keypoint Intelligence is built upon two brands: Buyers Lab and InfoTrends. Both brands have deep histories and strong presence in the document imaging industry, and will continue to be supported as product brands under the Keypoint Intelligence umbrella, which has been created to accentuate everything these respected properties have to offer.

About Buyers Lab 

Committed to serving the business world for over 50 years, Buyers Lab (BLI) is the global document imaging industry's resource for unbiased and reliable information, test data and competitive selling tools. What began as a consumer-based publication about office equipment has become an all-encompassing resource for the global document imaging industry. In a landscape that’s ever evolving, Buyers Lab changes with it—and continue to communicate with you to deliver information, tools and services that have a positive impact on how people work. 

Our vast hardware coverage ranges from entry-level inkjet printers all the way up to high-end production presses, while our software database includes document imaging solutions from free mobile apps to enterprise-level document management systems. Our expert team of analysts and lab technicians are constantly testing hardware and evaluating software to provide both buyers and sellers with up-to-date information.

 About InfoTrends

InfoTrends has over 25 years of experience providing leading worldwide market research and strategic consulting for the digital imaging and document solutions industry. InfoTrends products include research, analysis, forecasts and advice to help clients understand market trends, identify opportunities and develop strategies to grow their businesses.

Our Beliefs

Industry Affiliations