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Much of production color digital document printing has been process color only, where everything is reproduced with cyan, magenta, yellow, and black inks or toners. This is changing. In addition to the work of early digital print pioneers whose devices printed a fifth, sixth, or even seventh color, there has been a dramatic market expansion over the past few years characterized by digital devices with special effect enhancement capabilities. This has been occurring not only with devices supporting more than process color in-line, but also with a new class of off-line devices (mostly leveraging UV inkjet technologies) that produce a range of innovative dimensional, foil, and other effects. InfoTrends’ Beyond CMYK: The Use of Special Effects in Digital Printing provides both research and market sizing to help demonstrate the impact of this trend.

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01/31/2017

InfoTrends, a division of Keypoint Intelligence, is pleased to announce the completion of a new multi-client study entitled Lead with Data: Follow with Print. The objectives of this study were to define the range of utilization sophistication among marketers’ data and examine how data is being used to drive better sales and marketing results. The research looked at data sources, critical data processes, and how data was being deployed in print and digital marketing campaigns.

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01/30/2017

InfoTrends, a division of Keypoint Intelligence, is pleased to announce the completion of a new study centered on millennials, and their photo and video habits. This study provides insights about the millennial generation for vendors and service providers catering to any photo or video user segment. It will help them understand evolving motivators, use cases, and unmet needs, providing a detailed look into specific behaviors and purchase activities of millennials.

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01/12/2017

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