InfoTrends Releases Australian Vertical Market Opportunity Analysis


InfoTrends has recently released a new study aimed to help print vendors in Australia capitalize on opportunities for print. This study identifies vertical markets, company size segments, and geographic regions that offer the greatest opportunity for “persistent print.” It will discuss opportunities uncovered by InfoTrends’ forecast model, as well as those highlighted by a vertical market survey of Australian business professionals.

Like other advanced geographies, such as North America and Europe, Australia is a mature market that no longer offers organic growth. The flattening of the market has been fueled by a variety of trends, including the evolution of digital technologies and workflows, company cost initiatives, and sustainability efforts. Vendors who wish to grow business are now required to capture market share from competitors. One strategy for this has been a growing focus on vertical markets and workflows, especially those that offer the greatest page volume opportunity. Indeed, many of the market-leading OEMs and channel businesses have aligned their organizations and go-to-market strategies to address print- and paper-intensive applications and workflows.

That said, the nature of the entrenched channel partnership within mature markets means that advanced approaches to strategy alignment and distribution channels are required to gain share. To support these activities, InfoTrends has developed a methodology for segmenting the market, based on page volumes by vertical market within specific geographic areas. The forecasting breakthrough, which has previously been used in the United States and Europe, provides vendors with new ways to segment and view the market opportunity within very specific geographies.

This study is the first of its kind, segmenting office equipment market potential based on page volumes by vertical market in Australia. It also seeks to uncover pockets of persistent print and uses Tableau as a visualization tool. The geographical regions are broken down into Australian Statistical Areas (SA Level 4) and 18 verticals are covered.

For more information on this study, please visit us online or contact Deanna Flanick at 973 985 2431 or at

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at

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