Keypoint Intelligence-InfoTrends Offers New Study for Communication Decision-makers


Selling communication products, services, and technologies requires having a deep understanding of customers’ and prospects’ competitive market. The challenge is that all industries have unique needs, preferences, and buyer requirements. Keypoint Intelligence—InfoTrends’ new study, In Search of Opportunity: Finding the Right Prospects will provide subscribers with an understanding of key industry trends and dynamics that are essential for developing the right products and services and for targeting the right buyers.

“Communication decision-makers want partners that understand their unique needs and industry requirements,” says Barb Pellow, Group Director for InfoTrends’ Business Development Strategies Service.  “In order to successfully sell communication products and services to specific industries, organizations need to quantify communication trends and spending, as well as have the ability to identify and prioritize industries that offer the most potential.”

This new study will survey key communication decision-makers across multiple industries to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.

This research study will help you:

  • Identify key industry decision makers and influencers
  • Align your strategic direction with customer needs and critical industry trends
  • Arm your sales people with essential insight to understand what is important in key vertical industries
  • Develop products and services matched to current and future market needs and requirements
  • Identify industry sales opportunities based on market realities

For more information, please view our online brochure or contact

Early subscriber rates are available through May 30, 2017. Early subscribers have the opportunity to review and contribute to the project’s survey questions prior to the survey launch.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. For media inquiries contact Donna O'Malley at +1 781 616 2116 or

About Keypoint Intelligence
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. The company has over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at or +1 973.797.2150.