HP JetAdvantage Private Print Delivers Cloud Secure Printing

Under the umbrella of security, mobility and paper savings, HP touted JetAdvantage Private Print as a standard “feature” on the new devices. Supported by all HP devices that include a touchscreen interface, users would just be required to set up a free account to access this cloud-based secure print service. The advantages are, of course, privacy of documents, since the pages don’t print until users authenticate at the device; paper savings because documents aren’t left sitting in the output tray when users neglect to retrieve them; and mobility because users can print from their desktop, laptop or mobile device and retrieve the job at any compatible printer, regardless of location. 
IT administrators or users can set up an account for free via the JetAdvantage OnDemand website, a centralized web-based dashboard. Jobs are sent to the cloud using the ePrint driver; data sent to the public cloud is encrypted using 256-bit AES and held securely, until a user authenticates, via PIN entry or ID card, at a compatible device. Once users select their job at the control panel, they can choose simple settings (simplex/duplex, mono/color and number of copies), as well as selecting whether the job should be held or deleted after printing. While the service is available to users at all levels, HP speculates that the majority of users will be SMBs, as enterprise environments tend to have higher security requirements.