The Key Point Blog


Randy Dazo

Thoughts on inkjet, diversity, and sustainability from an industry leader

Epson has doubled down on inkjet technology, and its strategy may be paying off. This blog explores our interview with Rob Clark, Senior Vice President of Epson Europe and his insights into the current market.



Colin McMahon

Builds print-centered mixed reality solution

This blog focuses on HP announcing the “first print-industry mixed reality service”, dubbed HP xRServices.



Carl Schell

Longtime product manager steps up to the mic in our 4 Questions series

He worked in product planning at Brother prior to joining Minolta and has been at the combined Konica Minolta ever since. For the past couple of years, not to mention throughout the pandemic, Hall has served as product manager for the company’s entire line of bizhub A3 and A4 hardware.



Deborah Hawkins & Renée Clarke

Epson announces partnership with Olympian Usain Bolt

Epson Europe recently announced its new brand ambassador for its EcoTank printers: renowned Olympian Usain Bolt. This blog explores the main details of the device and associated marketing campaign.



Lee Davis & Jamie Bsales

Diversifying its portfolio with Lexmark Optra IoT Solutions

Lexmark has announced its Optra IoT Solutions, a platform that enables industrial- and consumer-device manufacturers and service providers to collect status information from devices in the field. This blog explores the applications of this solution in the market.



Kaitlin Shaw & Deborah Hawkins

Built for families and businesses in the new normal

HP has announced its new Smart Tank series, a collection of all-in-one ink tank products that are designed for high-volume home users and small business users



Kaitlin Shaw

Company announces next gen EcoTank devices and reports strong sales growth

Epson recently announced that it is refreshing its core EcoTank lineup with a new generation of all-in-one devices for small and home office environments. This blog provides an overview of these new devices.



Colin McMahon

Scalable solution is designed to fit the needs of office and home workers

HP recently unveiled its Managed Print Flex, an MPS solution designed to be cloud-first and optimized for customers with hybrid workforces. This blog explores the key points of this announcement.



Randy Dazo

Keypoint Intelligence to educate on the office and dealers of the future

We may not be able to predict the entire future, but we can help with what we’ve learned from the past, our newest research findings, and involving industry leaders that can all help you see a clearer future for the office and dealers.



Lindsey Naples & Mike Bertini

Review of the seventh edition of the combined show

This blog summarizes some key takeaways from the ITMA Asia 2020 show, including vendors and devices/products shown.