The Key Point Blog


Keypoint Intelligence

Reinforcing the trust in remote voting is paramount

While the use of mail-in ballots exploded during the COVID-19 pandemic, the politicization of absentee voting caused a lot of distrust in the process. We discuss here some of the history of mail-in voting as well as the results of our recent LinkedIn poll.



Mark DiMattei

Figuring out how to hire and keep the next generation

As the current workforce starts to age towards retirement, businesses need to start looking forward at the potential number of employees coming from the younger generations. We discuss here how to create an office climate where Gen Z will be enticed into applying for open positions and then staying once they get the job.



Mark Davis

Why accessible print design is not something to overlook

For several years, companies have been guilty of failing to make printed materials fully accessible to those with conditions such as dyslexia, color blindness, ADHD, and early dementia. We discuss here the ramifications of failing to make printed materials accessible to all as well as the benefits of and methods of becoming accommodating to all.



Mark DiMattei

What they mean and why you should care

There has been plenty discussion of user experience and user interface in the industry, but what do those terms actually mean? We discuss here the basics of both as well as offer some tips for aspiring solution designers.



Greg Cholmondeley

If you’re bleeding time and money, now is the time to change!

Labels are an essential way to differentiate and even personalize products to capture wider attention, but they also lead to complexities for converters. We discuss here some of the common issues facing label producers as well as how AI could be a solution to overcome them.



Johnny Shell

Turning this ship won’t be easy

Fashion manufacturing produces approximately 20% of global wastewater per year, making the fashion and textile industries among the most polluting on planet Earth. We discuss here some of the environmental challenges facing the industry as well as methods to help overcome them.



Eve Padula

Compelling mail pieces can make an impact and increase engagement

Although direct mail is certainly not the only way to deliver a message, it can be a great way to get noticed. We discuss here the benefits of using direct mail as well as how to stand out in a digital world.



Mark DiMattei

Looking at how smart your smartphone can be

Most people carry at least a smartphone on them at all times, and have loaded their device up with the apps they use the most, but how many actually think about the AI functionality of these apps? We discuss here 10 common forms of AI found in mobile devices and their everyday use.



Jamie Bsales

He drove the company to embrace innovation to expand beyond print

Xerox Vice Chairman and CEO John Visentin recently passed due to complications from an ongoing illness. We discuss here Mr. Visentin's impact on Xerox's direction as well as his influence in the industry.



Greg Cholmondeley

The difference between getting work in and getting it out

Automation is a key factor in saving time, money, and resources of your business, but 80% of print service providers still use manual labor for over half their jobs. We discuss here how automation solutions and AI can assist print shops with achieving a more efficient workflow.