The Key Point Blog


Johnny Shell

A brief recap of the Impressions Expo - Long Beach show

Didn’t get to attend Impressions Expo - Long Beach? Here is a quick recap of major highlights from the show floor.



Lindsey Naples

Can virtual reality help you cope with it?

This blog focuses on the mental health concerns surrounding the pandemic and the possibility of alleviating those issues with Virtual Reality



Carl Schell

Keypoint Intelligence’s public-facing content educates readers, expands in scope

We entered this year still in the thick of battling COVID, and as we prepare to flip the calendar to 2022, the print industry and the entire world continue to face a chip shortage and a slow supply chain. In between all that was a gluttony of compelling news, including anything and everything related to digital transformation.



Keypoint Intelligence

Popular podcast champions print in multiple ways

This blog summarizes the recent references to print in the "We Can Do Hard Things" podcast; representing something different and interesting about the demand and opportunity for print.



Eric Zimmerman

Durable graphics outlook during economic recovery

This blog takes a look at the top five reasons wide format print service providers (PSPs) were so resilient in the face of COVID-19.



Greg Cholmondeley

Reflections from the INg conference

This blog summarizes conversations had at the recent 2021 Executive Workshop in Orlando, FL, where much of the networking conversations revolved around postage, labor, supply chains, and paper.



Keypoint Intelligence

Exhibitors and presenters must continue to rely on digital

This blog takes a look at the cancellation of PRINGING United 2021, marking a continued era of frustration for print vendors, manufacturers, and service providers looking to return to the normal onsite tradeshows.



Eve Padula

Print providers pivot to accommodate new market demands

This blog takes a look at the silver lining of the pandemic - that it has prompted print service providers (PSPs) to uncover new business opportunities that will carry them into a successful future.



Randy Dazo

Keypoint Intelligence to educate on the office and dealers of the future

We may not be able to predict the entire future, but we can help with what we’ve learned from the past, our newest research findings, and involving industry leaders that can all help you see a clearer future for the office and dealers.



Lindsey Naples & Mike Bertini

Review of the seventh edition of the combined show

This blog summarizes some key takeaways from the ITMA Asia 2020 show, including vendors and devices/products shown.