The Key Point Blog


Eric Zimmerman

Based on Results from a Collaborative Survey with the China Sign Association

To help understand the current business environment in China, Keypoint Intelligence partnered with the CSA to conduct a survey of their registered members to discuss initial effects of COVID-19 and what economic recovery and business reopening will look like for China in the months to come.



Riley McNulty

A Mosaic of Printing & Imaging Vendors

As the earnings season winds down, we have reviewed a selection of quarterly earnings announcements to measure COVID-19’s impact on printing and imaging manufacturers over the first four months of 2020.



Eve Padula

Smart Planning During a Time of Pause

Keypoint Intelligence’s research has confirmed that most print service providers have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.



German Sacristan

Figuring out How to Get through a Pandemic

During the COVID-19 pandemic, we have two choices: we can react to what is happening or act before it does. If we hope to influence the outcome, we must shift our focus from what is going to happen to what we want.



Keypoint Intelligence

Innovation, Manufacturing, and Philanthropy Mix to Address New Reality

The office technology and production printing sectors continue to use innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis. This blog reviews many of these initiatives.



Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

As the United States grapples with the impact of the coronavirus, most states have implemented strict social distancing guidelines and have shuttered large sections of their economies.



Marc Mascara & Eve Padula

Consumer Preference Takes Center Stage in Today’s Uncertain Times

Data from our Annual State of Transactional Communications consumer surveys uncovered a 5% year-over-year drop in this share. It is also interesting to note that the share of respondents between the ages of 18 and 34 who accessed their transactional communications electronically declined even faster than the other age groups.



Keypoint Intelligence

Is Coronavirus Triggering Industry 5.0?

The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. So, with all this disruption, could it be possible that the coronavirus has caused a premature change in industry operation?



German Sacristan

Estudios Durero Thinks with Its Heart

Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.



India Tatro

A List of Cancelled and Postponed Events

Many shows with an original date in March through June 2020 have been postponed with the hope of holding the event in the fall, while others have canceled altogether with the intention of returning in 2021.