The Key Point Blog
The lucrative link between social media and print publishing
While the TikTok app is mostly used for entertainment, a recent development of "BookTok" (videos that review and discuss books) has caused a link between social media and print. We discuss in this infographic how BookTok has influenced the print market.Read
Is this a promising future or dark reality?
Trade shows have been a source of new business for a long time, but there are probably few traditional exhibitors in the printing industry that don’t have a love/hate relationship with them. We discuss here the efficacy of trade shows as they currently are as well as ways to improve them.Read
And why brands should care?
Recently, Meta Platforms announced the launch of a digital clothing store where users can purchase designer outfits for their digital avatars. We discuss here some of the key designers making digital fashions as well as the implications this has on the market.Read
Top insights from our webinar on the opportunities in wide format, textile, and packaging
Keypoint Intelligence recently hosted a subscriber-only webinar on the topic of sustainability across the wide format, packaging, and textile markets. We discuss here some of the key details of this webinar and further exploration into "green" initiatives for the production print industry.Read
An online presence is key to increasing brand awareness
Establishing an online presence through social media can be critical to increasing brand awareness in today’s business environment. We discuss here the differences in certain platforms as well as the means to best utilize several popular apps and sites.Read
Company’s President of Dealer Sales discusses diversification, supply chain, and plenty more
Diversification beyond print at the OEM and dealer levels was happening long before the pandemic hit, and it has only increased in frequency. This interview between Carl Schell and Konica Minolta's Laura Blackmer explores this level of diversification as well as supply chain issues and other topics.Read
Are you getting the most out of your printed marketing campaigns?
Despite mass digitization of marketing over the last 25 years, direct marketing has continued to grow in terms of uptake and consumer response. We discuss here four top trends for diversifying direct marketing campaigns.Read