The Key Point Blog

03/09/2023

Greg Cholmondeley

This industry event demonstrated many end-to-end printing solutions

The most recent Hunkeler Innovationdays (taking place February 28-March 2) was a massive success. This blog explores the key solutions and devices shown at the event.

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03/08/2023

Kris Alvarez

Epson’s innovative “paper upcycler” could change how we recycle paper

Epson's Paperlab A-8000 is a device that seeks to help companies expand on their "green" initiatives to form a closed circuit for recycling and reusing paper. We discuss here some of the features of the device as well as the benefits it could provide to its users.

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03/08/2023

David Sweetnam

A quick history of DTF devices and their projected growth

At the recent Printwear and Promotion show, we were introduced to a number of direct to garment and direct to film devices. We discuss here some of the key features of this technology as well as the benefits of its use.

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03/07/2023

Randy Dazo

Are we going to lose our jobs to robots?

To test the hype surrounding chatbots like ChatGPT, Keypoint Intelligence has attempted to use the app to produce a blog based on the prompt: “Write a blog on how the benefits of ChatGPT outweigh the controversial aspects of the tool.” We provide the results here.

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03/06/2023

Carl Schell

Further education from Keypoint Intelligence’s 2022 Channel Survey

The Keypoint Intelligence 2022 Channel Survey sure does have some important, strategic research and data. What you see here is an infinitesimal sliver of the pie. Have a look and let your brain wander!

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03/06/2023

Andrew Young

Nested experiences that drive brand engagement

In late 2022, Keypoint Intelligence conducted a web-based survey of 1,500 consumer respondents and asked about their engagement with receiving communications. We discuss here some of the key findings regarding package delivery and direct communications.

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03/02/2023

Bridget Dedian

What were some of the bigger items during the shortest month of the year?

Thanks to our News Service, we cover everything from print to managed IT to smart workplace and beyond. We discuss here a recap of the top news stories for the month of February 2023.

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02/28/2023

Peter Mayhew

How BOSS is making a difference

Charity organizations range in focus and reach, but all are established trying to do some good in the world. We discuss here the the work of BOSS, the business supplies charity, as well as a recent event that some of our analysts attended in London, UK.

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02/27/2023

Carl Schell

More fun with numbers from our Channel Strategy Advisory Service

I thought there would be more dealer acquisitions in 2022 than in 2021. That turned out to be true, though my mind and my gut did think that even more would happen.

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02/23/2023

German Sacristan

Do print buyers purchase based on price…or value?

Most companies in the printing supply chain believe that print is not a commodity…but what does the buyer think? Price is always a powerful part of any buying criteria for any industry, and print is no exception.

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