The Key Point Blog


Johnny Shell

New developments are closing in on analog print volumes

Since the introduction of DTG over 20 years ago, the biggest complaint from screen printers has been that “it’s too slow”—but these newer systems may just be the decisive factor for many.



Eve Padula

The strategic use of a traditional media can create a new outcome

Keypoint Intelligence’s most recent Transactional Communications study asked businesses to rank the importance of various business objectives in relation to their future transactional communication strategies. We discuss here some of the key points of our research as well as the benefits of an omni-channel approach to communication.



Sam Keller

Summarizing the printing industry, current trends, and his growth as a researcher

With 35 years of experience in the printing industry, Johnny Shell is recognized as an industry leader.



Mark DiMattei

How to keep your data secure in hybrid environments

Keypoint Intelligence has been tracking how things have changed since the pandemic, first in our Future Office study and now in the Future of Work survey. We take a look at cybersecurity measures companies are investing in for their new environments as well as some key points regarding data security in this infographic.



Kris Alvarez

The two have us closing in on a potentially massive tech and business revolution

Things like machine learning algorithms being used in climate modeling to the launches of text-to-image models like DALL-E 2 and Stable Diffusion are really showcasing the rate at which AI implementation is expanding.



Keypoint Intelligence

This simple acronym can help you remember them!

Jim Hamilton, former Director at Keypoint Intelligence, has developed an easy-to-remember acronym that highlights the positive aspects of print. We discuss the key elements of his PLATE concept and how it summarizes print's benefits.



Keith Haas

Why this new method of building homes is here to stay

Large 3D printers are now being developed for the purpose of building houses primarily made from concrete. We discuss here how this technology will affect the construction industry as well as the benefits of pursuing it.



Andrew Young

Xplor22’s renamed award draws attention to its winners

The Xplor22 Conference revealed the newly renamed Dr. Keith Davidson Lifetime Achievement Award that focuses on the organization's roots and the historical impact its members have had across the industry. We look at the four winners and their influence in the industry.



Rachel Dean

New compact series offers sustainability and a print subscription service to SMBs

Lexmark has announced an update to their GO Line™ series, which was originally launched in 2019/2020 and revised in 2021.



Mark DiMattei

An exciting future lies ahead for our Packaging & Labels Division

Unlike other areas of print, there is no substitute product for packaging. Growth in the space is creating challenges for the traditional packaging supply chain—challenges that create opportunities for new entrants as well as incumbent suppliers.