The Key Point Blog


Eric Zimmerman

Roland DG announces release of six new devices to its TruVIS line

Print buyer demand for immediate applications—an application that can be finished immediately after printing and delivered to the customer within 24 hours—has grown exponentially over the last decade.



Peter Mayhew

Sustainability is the main focus for many exhibitors

Within an hour of Ambiente opening its doors, it was clear that we were in the middle of something special; it was the place and time when sustainability changed the way customers think about aftermarket supplies.



Priya Gohil

ChatGPT is all the rage, and setting off a firestorm of backlash

ChatGTP, a free-to-use tool developed by San Francisco-based tech company OpenAI, is making speedy inroads into the world of academia, literature, and even scientific publishing. We discuss here the use of ChatGTP and other chatbots, as well as their projected effects on many industries.



Eve Padula

Printed mail remains popular, especially for transactional communications

For some brand owners, the continued use of old-school printed mail in a digital age may feel a bit like doing the exact same thing they have been doing for decades. We discuss here a Keypoint Intelligence web-based survey of 1,500 consumer respondents to assess their engagement with printed and digital transactional communications as well as some of the key results.



Greg Cholmondeley

CONNECT 2023 is a raging success in Las Vegas

eProductivity Software (ePS) just wrapped up its 2023 CONNECT User Conference in Las Vegas. We discuss here some of the topics covered at the event as well as provide video interviews with some experts featured at the show.



Shawn Preval

The effects of generational changes in print behavior post-hybrid work

While printed pages may be seen as an old fashioned way of working, our 2022 US Future of Work Study has shown that office workers of all ages still use them. We discuss here the generational use of hardcopy documents as well as some anecdotal insight based on respondent data as to why this might be the case.



Deborah Hawkins

Why should businesses care?

The Ambiente conference (formerly known as Paperworld) will be exhibiting at the Frankfurt Messe, showing several devices and featuring a number of speaking engagements. We discuss here some of the key aspects of the show as well as a connection between office supplies and the retail sector.



Lee Davis

Is this a good idea?

Ricoh recently announced that the company is rebranding Fujitsu scanners, including the fi, ScanSnap, and SP Series devices. We discuss here some of the main points as well as the effect this will have on the market.



Johnny Shell

A homerun for the apparel decorating universe

Impressions Expo-Long Beach is the largest and most advanced trade show and conference in the western hemisphere dedicated to apparel decorators. The recent edition—held at the Long Beach Convention Center (Long Beach, California)—included several exhibitions from the direct-to-film and direct-to-garment industries.



Carl Schell

What are you doing about scanners and government compliance?

Starting in June 2024, the National Archives and Record Administration (NARA) and Office of Management and Budgets (OMB) will only accept digital material that meets the top-tier of FADGI guidelines.