In Search of Business Opportunities: Finding the Right Prospects


Selling communication products, services, and technologies requires having a deep understanding of customers’ and prospects’ competitive market. The challenge is that all industries have unique needs, preferences, and buyer requirements. Understanding key industry trends and dynamics is essential for developing the right products and services and targeting the right buyers.

Keypoint Intelligence—InfoTrends’ new 2017 study will survey key communication decision makers across multiple industries to uncover the key trends and challenges influencing media choice, purchasing requirements, vendor selection, and selling opportunities.